I’m not one of those Donald Miller wannabes who believes that marketing is from Satan himself. So, if you’re only willing to spend $500 on a marketing campaign, then your church is clearly in one of three places:
Prelaunch and Invincible
When you’re in prelaunch you’ll spend $500 multiple times to try and gain traction.
So, relax and spend the money! (We all know you will anyway.) Go ahead and drop 50,000 pennies on your elementary school sidewalk and make the news. Dream about handing out child ID kits and drop your Easter eggs.
Post-launch and Broke
Listen, I know you’re looking for the silver bullet. It’s a scary time. You have secret dreams of $500 launching your church into the stratosphere; that Sunday morning chaos will ensue the moment you hand out a zillion Frisbees with your church logo.
But right now, your church is struggling to just stay viable. If you’re honest with yourself, any marketing you do at this point is driven by fear. After all, if you don’t get more people in the door, your church could die!
Hear me now, Mr. Broke Church Planter: whenever marketing is driven by panic, it fails!
Save your money and pay your flipp’n bills. Instead, work to make your church the best place it can be. As novel as it may sound, let your people become the evangelists for the church, not the postcards.
Planted and Progressing
If your church has reached the level where you can say that everything is going well, and you’re only willing to spend $500, then you need to lay off the weed for a while.
You guys didn’t get to this place by playing it safe, right? After all, you are a church planter, so make it huge and up the ante.