Truth in Advertising

Creativity / Featured / April 21, 2015

I recently ran across the copy for a marketing piece that our church ran several years ago. The honesty of the writing struck a cord with me even today. Talk about truth in advertising.

Here’s the text for the ad:

Sometimes, you just want to be you. No pressure to perform. No judgement to avoid. No expectation to meet. Just you being you.

That doesn’t happen very often, does it?

What if you could find a place where people cared about you unconditionally? What if there was a community who loved you during the good and grumpy times?

I wish this were an ad that promised you’d find that unconditional love and acceptance at One Life Church. The truth is, we don’t always deliver.

At One Life Church, we’re just a group of people trying hard to be real. Struggling to love God and care about others in the best way possible. Having our good and grumpy moments at different times. We are authentic, fallible and human.

This is your invitation to come and just be you.

Dave Milam
Dave Milam is a pastor, communicator and the founder of One Life Church in Charlotte, North Carolina. As a a gifted communicator Dave's right brained style of delivery helps his listener connect and remember God's truth in a uniquely visual way. Connect with Dave on Google+

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on October 28, 2007

this is really good!

it reminds me of the seekers/doubters theme of vintage 21 in raleigh.
it really shows that people are people

on October 28, 2007

Thanks for the props! It’s a little nerve racking to be that vulnerable in a full page ad like that, but I really felt like it described us well.

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