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Posted on Sep 28, 2008 | 3 comments

Target, are you kidding me?

Last Wednesday night, I drove my daughter to soccer practice. I glanced over at the passenger seat of our mini van to see the latest in design excellence from Target. I’m always impressed with the innovative ways that the creative geniuses of Target uniquely brand their product. They typically inspire me.

So I found this latest piece of work. I honestly cannot believe that Target produced this creative piece!

Anyway, this was the cover for the direct mail booklet that we received at our house (notice the baby’s head):

newtarget 0001 Target, are you kidding me?

Okay, now this picture was the first image you see as you open the booklet (again, notice the baby’s head):

newtarget Target, are you kidding me?

Is it just me, or is the baby’s head cut out and pasted on backwards? Seriously Target, are you kidding me?


  1. Seriously! That is such a blatant Ps job! It’s almost spooky, the way the 2nd head is positioned. I can’t keep looking at it, yet I can’t stop looking at it!

  2. Um, yeah, that’s nutty. Although I’ve seen a few babies lately, in person, that I would swear are being Photoshopped by tiny elves, even as I look at them.

  3. I, for one, think it is awesome.