The very best marketing strategists become invisible, but their clients do not. Their only job is to exploit the greatness of their client, then fade to black.
Here are a few marketing legends that you’ve probably never heard before: Jack Tinker and Partners, BBDO, Foote, Cone and Belding, J. Walter Thompson.
But because these guys did their job well, you definitely know the products they represent. Here’s what I mean:
Good marketing strategists never ellipse the client’s message. (Have you ever noticed that even the most epic commercials don’t have credits)
The client’s fame is their success.
Suppose, for a moment, that you were in the marketing business and God had hired you to promote his message. (this is all hypothetical, of course) Would your client be pleased with your progress? How have you done make the name of God famous?
Are you invisible so that God can become more visible? Are you interested in His greatness or yours? Does your reputation exploit His?
Seeing life from this Vantage Point redefines everything. My life is suppose to promote Him…not me.