A Lesson from Marketing Legends: Becoming Invisible

Creativity / Featured / January 17, 2015

The very best marketing strategists become invisible, but their clients do not. Their only job is to exploit the greatness of their client, then fade to black.

Here are a few marketing legends that you’ve probably never heard before: Jack Tinker and Partners, BBDO, Foote, Cone and Belding, J. Walter Thompson.

But because these guys did their job well, you definitely know the products they represent. Here’s what I mean:

  • “When you care enough to send the very best” (written by Foote, Cone & Belding for Hallmark)
  • “Snap! Crackle! Pop!” (written by J. Walter Thompson for Rice Krispies)
  • “M’m! M’m! Good! M’m! M’m! Good!” (written by BBDO for Campbell’s Soup)
  • “Plop, plop, fizz, fizz, oh what a relief it is.” (written by Jack Tinker and Partners for Alka-Seltzer)

Good marketing strategists never ellipse the client’s message. (Have you ever noticed that even the most epic commercials don’t have credits)
The client’s fame is their success.

Suppose, for a moment, that you were in the marketing business and God had hired you to promote his message. (this is all hypothetical, of course) Would your client be pleased with your progress? How have you done make the name of God famous?

Are you invisible so that God can become more visible? Are you interested in His greatness or yours? Does your reputation exploit His?

Seeing life from this Vantage Point redefines everything. My life is suppose to promote Him…not me.


Dave Milam
Dave Milam is a pastor, communicator and the founder of One Life Church in Charlotte, North Carolina. As a a gifted communicator Dave's right brained style of delivery helps his listener connect and remember God's truth in a uniquely visual way. Connect with Dave on Google+

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