It’s May – when excitement wanes. So recently, I’ve started thinking about an incredibly revealing phrase that I occasionally overhear. At first glance, you might think that this phrase would strike panic and fear into the soul of every church leader; that this single statement would...
I recently ran across the copy for a marketing piece that our church ran several years ago. The honesty of the writing struck a cord with me even today. Talk about truth in advertising. Here’s the text for the ad: Sometimes, you just want to be you. No pressure to perform. No judgement to avoid....
I love to meet with people who have no faith and have taken up the challenge of discovering God. Their questions are so real, so raw. I love it. They are learning to believe. Today, I met with a friend who is a brilliant thinker as well as one of those seekers. Sunday School doesn’t prepare […]
You probably don’t want to admit it, but we all carry with us an invisible tally sheet. Nobody really talks about it, but it’s definitely there. It’s how we tend to make decisions; simply tally away. Don’t believe me? Remember the last time you began the search for a new church? You swaggered...
The very best marketing strategists become invisible, but their clients do not. Their only job is to exploit the greatness of their client, then fade to black. Here are a few marketing legends that you’ve probably never heard before: Jack Tinker and Partners, BBDO, Foote, Cone and Belding, J. Walter...
Last week I discovered a modern scavenger hunt remix after scrabbling to recover from a rained-out 16th birthday party. The scavenger hunt was my wife’s idea. I’ll be honest, I’ve never been a huge fan. Making copies and counting up points has never been my thing. But, once I discovered...
